This is going to be a very narrow field of owners or want to be owners.
Just follow me here:
1. Most savvy conscious folks would be that of those who are older and most likely married (Think Kids), not the younger single eager ready to throw there hat to the wind croud. I am leading to the fact of a 2 seater hybred here in case anyone is curious.
2. It could go the other way two though, if you look at the SMART crowd (at least in my area) you see empty nesters buying it, this may be the empty nester car guy/girl who also has a midlife crisis and still has an environmental conscience.
3. Like the Fit and Cube the advertisement from the manufacturer totally blew it in the demographic department. The Fit and Cube were both marketed towards the younger crowd, yet it was the above two categories that bought them. Odd huh?
The price of this vehicle throws the younger crowd out, the family people need four seats, so who is left? I cant wait to see the responses